The COVID-19 pandemic has been challenging for
everyone — and for small business owners especially. If you’re trying to keep
your head above water and make sure your company weathers the storm of the
pandemic, there are some strategies you can employ to ensure success. Let’s
take a look at some things you need to know in order to stay afloat as the
pandemic continues:
Reassess your marketing strategy
Many organizations are taking this time to
step back and make sure their marketing efforts are reaching their target
audience and hitting the right notes. You should re-evaluate your marketing content for voice,
images, and language — being sensitive to the worries of the pandemic while, at
the same time, creating a sense of urgency in your customers.
While you’re revisiting your marketing
strategy, make sure you’re looking at the right metrics so you know what to
change. For instance, taking a deeper dive into your email metrics can help you
reach more people, create engagement within your core group of customers, and
convert leads thanks to having informative content that people actually want to
read.
Focus on upgrades
There are several things you should consider
in terms of updating your technology and physical space, as well. A full
redesign of your website may not be completely necessary, but taking a hard
look at your site — if you have one (and if you don’t, now’s the time to get
one!) — and making sure you’re exhibiting the right message is key.
Maybe your business could benefit from its own
mobile app. In 2021, it’s expected that nearly 54 percent of ecommerce will be done via
mobile phone. This is huge! Take advantage of that statistic and put your
business out there. This will give your customers another avenue for
interacting with you, and you’re meeting them where they already are: on their
phones.
Revamp your digital marketing efforts by
enlisting the services of Glamour Social. They can create an
all-inclusive marketing strategy through social media, web development and
design, blogging, and more!
Hire freelancers to take care of
important business functions
For businesses looking to come out ahead after
the pandemic is in our rearview mirror, they will need to make some difficult
decisions when it comes to hiring new employees, creating efficient operations,
and assessing business-critical procedures. Where can you improve? What can you
cut?
Freelance work is one place where you can
conceivably make inroads with some of these issues. In 2017, a survey clocked
the number of freelancers in the U.S. at close to 58 million, and that number has only
grown since. Here are just a few kinds of freelance workers you could hire to
streamline your operations and cut costs:
●
Shopify developer: Can help you
integrate eCommerce functions into your business, making it easier to sell
products online.
●
Social media consultant: Knows how
to engage with an online audience and convert
followers to customers.
●
Website designer: Can improve your
online presence and the user experience of your website, making it more
desirable for customers to use.
●
Photographer: Provides quality visual content for your website,
marketing materials, and social media channels.
●
Freelance translator or interpreter (both spoken and
sign language): Can show your commitment to customers of all backgrounds.
These are only some of the ways you can
utilize freelance work as you’re building your brand and putting your business
on the map during COVID — and after, as well. The great thing about contracting
out work is that you get these specialized skills but don’t have to keep them
on retainer. This way, you save money in the long run.
Hiring freelancers can certainly help cut
costs, but if you’re operating on a shoestring, you do have other options. For
example, instead of hiring a freelance accountant to manage payroll or handle
your taxes, you can use reliable accounting software. Another idea is
to spruce up your social media pages with an online
banner maker instead of hiring a designer. You can choose from many
professionally designed templates and adapt them to add your own personalized
color scheme, font, and copy.
There’s no doubt that we’re in a challenging
business environment. But by revamping your marketing strategy, focusing on
profitable upgrades, and hiring capable freelancers, you can withstand the
pandemic and eventually thrive.
About the author:
Ed Carter has worked with clients of all ages, backgrounds and incomes. About 10 years into his career, he saw a need for financial planners who specialize in helping individuals and families living with disabilities.
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