Smart Marketing Strategies for Small Business Owners During COVID-19


The COVID-19 pandemic has been challenging for everyone — and for small business owners especially. If you’re trying to keep your head above water and make sure your company weathers the storm of the pandemic, there are some strategies you can employ to ensure success. Let’s take a look at some things you need to know in order to stay afloat as the pandemic continues:

Reassess your marketing strategy


Many organizations are taking this time to step back and make sure their marketing efforts are reaching their target audience and hitting the right notes. You should re-evaluate your marketing content for voice, images, and language — being sensitive to the worries of the pandemic while, at the same time, creating a sense of urgency in your customers.


While you’re revisiting your marketing strategy, make sure you’re looking at the right metrics so you know what to change. For instance, taking a deeper dive into your email metrics can help you reach more people, create engagement within your core group of customers, and convert leads thanks to having informative content that people actually want to read.

Focus on upgrades

There are several things you should consider in terms of updating your technology and physical space, as well. A full redesign of your website may not be completely necessary, but taking a hard look at your site — if you have one (and if you don’t, now’s the time to get one!) — and making sure you’re exhibiting the right message is key.


Maybe your business could benefit from its own mobile app. In 2021, it’s expected that nearly 54 percent of ecommerce will be done via mobile phone. This is huge! Take advantage of that statistic and put your business out there. This will give your customers another avenue for interacting with you, and you’re meeting them where they already are: on their phones.


Revamp your digital marketing efforts by enlisting the services of Glamour Social. They can create an all-inclusive marketing strategy through social media, web development and design, blogging, and more!

Hire freelancers to take care of important business functions

For businesses looking to come out ahead after the pandemic is in our rearview mirror, they will need to make some difficult decisions when it comes to hiring new employees, creating efficient operations, and assessing business-critical procedures. Where can you improve? What can you cut?


Freelance work is one place where you can conceivably make inroads with some of these issues. In 2017, a survey clocked the number of freelancers in the U.S. at close to 58 million, and that number has only grown since. Here are just a few kinds of freelance workers you could hire to streamline your operations and cut costs:


     Shopify developer: Can help you integrate eCommerce functions into your business, making it easier to sell products online.

     Social media consultant: Knows how to engage with an online audience and convert followers to customers.

     Website designer: Can improve your online presence and the user experience of your website, making it more desirable for customers to use.

     Photographer: Provides quality visual content for your website, marketing materials, and social media channels.

     Freelance translator or interpreter (both spoken and sign language): Can show your commitment to customers of all backgrounds.


These are only some of the ways you can utilize freelance work as you’re building your brand and putting your business on the map during COVID — and after, as well. The great thing about contracting out work is that you get these specialized skills but don’t have to keep them on retainer. This way, you save money in the long run.


Hiring freelancers can certainly help cut costs, but if you’re operating on a shoestring, you do have other options. For example, instead of hiring a freelance accountant to manage payroll or handle your taxes, you can use reliable accounting software. Another idea is to spruce up your social media pages with an online banner maker instead of hiring a designer. You can choose from many professionally designed templates and adapt them to add your own personalized color scheme, font, and copy.


There’s no doubt that we’re in a challenging business environment. But by revamping your marketing strategy, focusing on profitable upgrades, and hiring capable freelancers, you can withstand the pandemic and eventually thrive.

About the author:

Ed Carter has worked with clients of all ages, backgrounds and incomes. About 10 years into his career, he saw a need for financial planners who specialize in helping individuals and families living with disabilities.

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